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SONO Sonos Inc

NASDAQ
Consumer Staples
Consumer products

$16.91

▼ 4.4%

Updated Oct 16, 2:25 PM ET

Report Card

SONO at a glance — five pillars scored 0–100 from real filed financials.

How the 0–100 rating is calculated
Value
—
Growth
—
Profitability
0
Health
56
Dividends
—

Overall: not rated yet. This stock's fundamentals ratios aren't loaded, so only the pillars its filings support are scored.

Key Metrics

Market Cap

—

P/E

—

Forward P/E (est.)

—

ROE

—

Revenue Growth

—

EPS Growth

—

Profit Margin

—

FCF Yield

—

Debt / Equity

—

ROIC

-9.0%

Interest Coverage

—

Current Ratio

1.61x

Dividend Yield

—

Implied Growth (rev. DCF)

—

Rating Score

Not rated

Business Overview

Research

Sonos Inc (SONO) is a NASDAQ-listed company in the Consumer products industry, within the Consumer Staples sector.

In its latest reported year it generated about $1.44B in revenue and posted a net loss of $61.14M.

Our model hasn't rated SONO yet because its fundamentals ratios (P/E, margins, returns on capital, leverage) aren't loaded. Any financial history below comes straight from its SEC filings and refreshes automatically.

Economic Moat

Evidence of durable competitive advantage in the filed financials (10 years of history).

Profit margins and economic moats, explained
Narrow moat signalsMoat evidence score: 55/100

Some durable-advantage evidence, but not across the board — dig into which ingredient is weak and whether it's cyclical or structural.

Gross margin level60/100

44.1% average over the last 3 years

Gross margin stability81/100

±1.6 pts around 44.4% across 10 years

Revenue durability48/100

grew in 6 of the last 9 year-over-year periods

Free-cash-flow consistency80/100

positive in 9 of 10 years

Return on invested capital0/100

-9.0% latest fiscal year

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Revenue Growth

Research
How to read an income statement

4Y CAGR

-4.2%

Revenue moved from $901.28M in 2016 to $1.44B in 2025, a 5.4% compound annual growth rate. The most recent year was roughly steady year over year. Slower, mature growth is common for established businesses.

0/1 checks passedROIC above 10%

Gross Margin

43.7%

Operating Margin

-3.5%

Net Margin

-4.2%

ROE

—

Debt Analysis

Research
1/1 checks passedShort-term bills covered

Total Debt

$24.94M

Net Debt

-$181.96M

Net cash position

Net Debt / EBITDA

—

Debt / Equity

—

Leverage: debt-to-equity is n/a, with a current ratio of 1.6x. Detailed balance-sheet leverage is limited for this name. It carries roughly $24.94M of total debt against $206.89M of cash.

Cash Flow Analysis

Research

Operating CF

$136.87M

Free Cash Flow

$108.19M

FCF Margin

7.5%

In the latest year Sonos Inc produced about $136.87M of operating cash flow and $108.19M of free cash flow after capital spending. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.

Valuation Analysis

Research
What is a reasonable P/E ratio?
0/1 checks passedTrading below DCF fair value

P/E

—

P/S

—

P/B

—

EV / EBITDA

—

SONO trades at n/a trailing earnings. Its valuation ratios aren't loaded yet, so there is no P/E to judge here.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

How this DCF estimate is calculated

DCF fair value / share

$15.70

Current price

$16.91

-7% · Near fair-value estimate

Starting FCF (latest 10-K)

$108.19M

Growth, years 1–5

4.0%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$836.20M
PV of terminal value$1.02B
Estimated equity value$1.86B
Shares outstanding118M

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where SONO sits versus the Consumer Staples companies we cover.

TTM P/E
——
Forward P/E
——
P/S ratio
——
Revenue growth
——
EPS growth
——
Gross margin
43.7%Average
Net margin
——
ROE
——

Bands show the middle half (25th–75th percentile) of the 48 Consumer Staples companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How SONO stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.

SONO doesn't have a model rating yet (its fundamentals ratios aren't loaded), so it isn't ranked against the 48 rated Consumer Staples companies we cover.

P/E vs sector

—

median 22x

ROE vs sector

—

median 18.1%

Growth vs sector

—

median 3.4%

Sector rank

—

not rated yet

CompanyP/ERev Gr.Rating
SONOThis stock——Not rated
TOL11.3x3.6%Neutral· 56
SGI25.7x43.5%Favorable· 60
SN30.7x15.9%Favorable· 69
UL13.3x-3.8%Favorable· 60
SONY—5.2%Weak· 28
CAG5.9x-4.7%Weak· 35
CPB9.9x-2.9%Neutral· 47
Consumer Staples median22x3.4%47/100

Valuation vs. quality map

sector medianTOLSGISNULCAGCPBP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Staples companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 48 rated companies among the 74 Consumer Staples stocks we cover. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

What drives this projection, and its limits

2030 scenario price range (Base Case)

$6.45 – $10.76

vs. $16.91 today · implied CAGR -18% – -9%

Metric20262027202820292030
Revenue$1.56B$1.68B$1.82B$1.96B$2.12B
Net income$46.76M$50.50M$54.54M$58.91M$63.62M
EPS$0.40$0.43$0.46$0.50$0.54
Share price (low)$4.74$5.12$5.53$5.98$6.45
Share price (high)$7.91$8.54$9.22$9.96$10.76
CAGR (low–high)-72% / -53%-45% / -29%-31% / -18%-23% / -12%-18% / -9%

Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions. Growth, margin or P/E data is missing for this stock, so some starting values above are placeholders rather than measurements.

Key Risks

Research

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Analyst Ratings

What 10 Wall Street analysts covering SONO recommend (September 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Buy
consensus · score 4.1 / 5 across 10 analysts
Strong Buy 3Buy 5Hold 2Sell 0Strong Sell 0

Latest SEC Filings

SONO's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K

SONO — frequently asked questions

Is SONO a good stock to buy?

We don't give buy or sell advice. Review Sonos Inc's fundamentals, valuation, and 5-year financials on this page, then make your own decision — and consider a licensed professional.

Where does SONO's data come from?

Live price data plus the annual financials in Sonos Inc's SEC filings, refreshed automatically. Its fundamentals ratios aren't loaded yet, which is why it has no model rating.

How is the 5-year projection for SONO calculated?

It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.

Is this SONO analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell SONO. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.