PRU
Prudential Financial
$108.26
▲ 1.6%Updated Today 7:15 PM ET
▲ Up 2.3% over the last 12 months
Market Cap
$36.97B
P/E
10.72x
Forward P/E (est.)
7.66x
ROE
10.9%
Revenue Growth
3.9%
EPS Growth
53.9%
Profit Margin
6.0%
FCF Yield
1.7%
Debt / Equity
0.71x
ROIC
—
Interest Coverage
—
Current Ratio
—
Dividend Yield
5.2%
Implied Growth (rev. DCF)
—
Rating Score
50/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what PRU's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. PRU trades near $108.26, above its 50-day average ($101.04) and 200-day average ($104.13). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 69 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. PRU's is $2.13 (~2.0% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month PRU found buyers near $99.63 (support) and sellers near $110.89 (resistance); its 52-week range is $91.89–$119.76. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.0× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Prudential Financial (PRU) is a large-cap company in the Life & Health Insurance industry, part of the Financials sector of the S&P 500, with a market value around $36.97B.
In its latest reported year it generated about $60.77B in revenue and $3.58B in net profit.
Our model rates PRU Neutral (50/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-3.9%
Revenue moved from $71.25B in 2021 to $60.77B in 2025, a -3.9% compound annual growth rate. The most recent year was roughly flat (3.9%) year over year. Slower, mature growth is common for established businesses.
Gross Margin
—
Operating Margin
6.7%
Net Margin
5.9%
ROE
10.9%
Prudential Financial keeps about 6.0% of each sales dollar as net profit. Return on equity is 10.9%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$18.88B
Net Debt
$2.95B
Net Debt / EBITDA
—
Debt / Equity
0.71x
Leverage: debt-to-equity is 0.7x. That is a moderate, manageable debt load for most businesses. It carries roughly $18.88B of total debt against $15.94B of cash.
Operating CF
$6.27B
Free Cash Flow
$6.27B
FCF Margin
10.3%
In the latest year Prudential Financial produced about $6.27B of operating cash flow and $6.27B of free cash flow after capital spending. That is a free-cash-flow yield of about 1.7% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
P/E
10.72x
P/S
0.67x
P/B
1.19x
EV / EBITDA
—
PRU trades at 10.7x trailing earnings (about 7.7x on estimated forward earnings), 0.7x sales, and 1.2x book value. That is an undemanding multiple — potentially cheap if the business is stable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How PRU stacks up against its Financials peers — valuation, profitability, and growth versus the sector median.
In the Financials sector (76 S&P 500 companies), PRU ranks #65 of 76 by our overall rating. It trades at a discount versus the sector on earnings (10.7x P/E vs. 15.2x median) with a lower return on equity (10.9% vs. 15.3%) and slower revenue growth (3.9% vs. 9.1%).
P/E vs sector
10.7x
median 15.2x
ROE vs sector
10.9%
median 15.3%
Growth vs sector
3.9%
median 9.1%
Sector rank
#65
of 76 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Financials companies by sub-industry and size. Sector median is across all 76 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$89.50 – $140.64
vs. $108.26 today · expected CAGR -4% – 5%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $63.20B | $65.73B | $68.36B | $71.10B | $73.94B |
| Net income | $3.79B | $3.94B | $4.10B | $4.27B | $4.44B |
| EPS | $10.93 | $11.37 | $11.82 | $12.29 | $12.79 |
| Share price (low) | $76.50 | $79.56 | $82.74 | $86.05 | $89.50 |
| Share price (high) | $120.22 | $125.03 | $130.03 | $135.23 | $140.64 |
| CAGR (low–high) | -29% / 11% | -14% / 7% | -9% / 6% | -6% / 6% | -4% / 5% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for PRU:
- Pays a 5.2% dividend on top of any price gains.
- As an established S&P 500 member in Financials, it brings scale and a long operating history.
The case against PRU:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: Prudential Financial is a large-cap financials business growing at a mature pace, with modest profitability, and a heavier debt load to watch. It trades at 10.7x earnings, which our model scores Neutral (50/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.