PFG Principal Financial Group
$108.72
▼ 0.2%Updated Oct 16, 2:25 PM ET
Report Card
PFG at a glance — five pillars scored 0–100 from real filed financials.
How the 0–100 rating is calculatedOverall: Neutral · 56/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
Price — Past Year
▲ Up 44.2% in the year to Jul 6, 2026
Key Metrics
Market Cap
$23.95B
P/E
15.04x
Forward P/E (est.)
10.74x
ROE
13.4%
Revenue Growth
-1.8%
EPS Growth
50.0%
Profit Margin
10.1%
FCF Yield
—
Debt / Equity
0.34x
ROIC
—
Interest Coverage
—
Current Ratio
—
Dividend Yield
3.0%
Implied Growth (rev. DCF)
—
Rating Score
56/100
Business Overview
Principal Financial Group (PFG) is a large-cap company in the Life & Health Insurance industry, part of the Financials sector of the S&P 500, with a market value around $23.95B.
In its latest reported year it generated about $15.63B in revenue and $1.19B in net profit.
Our model rates PFG Neutral (56/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Technical Analysis (Educational)
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what PFG's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. PFG trades near $108.72, above its 50-day average ($104.19) and 200-day average ($91.96). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 53 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. PFG's is $2.61 (~2.4% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. In the month to Jul 6, 2026, PFG found buyers near $101.91 (support) and sellers near $112.45 (resistance); its 52-week range then was $75.00–$112.45. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. The indicators were last computed on Jul 6, 2026; the price is current.
Revenue Growth
4Y CAGR
2.0%
Revenue moved from $12.39B in 2016 to $15.63B in 2025, a 2.6% compound annual growth rate. The most recent year declined 1.8% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Profitability
Gross Margin
—
Operating Margin
12.5%
Net Margin
7.6%
ROE
13.4%
Principal Financial Group keeps about 10.1% of each sales dollar as net profit. Return on equity is 13.4%. Margins are moderate — typical of a competitive but profitable business.
Debt Analysis
Total Debt
$3.93B
Net Debt
-$126.30M
Net cash position
Net Debt / EBITDA
—
Debt / Equity
0.34x
Leverage: debt-to-equity is 0.3x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $3.93B of total debt against $4.05B of cash.
Cash Flow Analysis
Operating CF
$4.54B
Free Cash Flow
$4.54B
FCF Margin
29.0%
In the latest year Principal Financial Group produced about $4.54B of operating cash flow and $4.54B of free cash flow after capital spending. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
Dividend Safety
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
What to look for in a dividend stockThe payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
3.0%
Per share (latest FY)
$3.08
Total paid (latest FY)
$684.00M
History on record
10 years
dividend uses 15% of free cash flow
58% of net income paid out
total dividends increased 2 years in a row
no cuts in the last 10 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
Valuation Analysis
P/E
15.04x
P/S
1.5x
P/B
1.59x
EV / EBITDA
—
PFG trades at 15.0x trailing earnings (about 10.7x on estimated forward earnings), 1.5x sales, and 1.6x book value. That is a fairly typical valuation for a profitable company.
Metrics vs. Sector Range
Where PFG sits versus the Financials companies we cover.
Bands show the middle half (25th–75th percentile) of the 141 Financials companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
Sector Peer Comparison
How PFG stacks up against its Financials peers — valuation, profitability, and growth versus the sector median.
Among the 141 rated Financials companies we cover, PFG ranks #104 by our overall rating. It trades at roughly in line versus the sector on earnings (15x P/E vs. 14.9x median) with a lower return on equity (13.4% vs. 13.6%) and slower revenue growth (-1.8% vs. 15.9%).
P/E vs sector
15x
median 14.9x
ROE vs sector
13.4%
median 13.6%
Growth vs sector
-1.8%
median 15.9%
Sector rank
#104
of 141 rated
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Financials companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 141 rated companies among the 289 Financials stocks we cover. Educational, not a recommendation.
5-Year Projection Model
Project revenue → earnings → price. Edit the assumptions to build your own case.
What drives this projection, and its limits2030 scenario price range (Base Case)
$59.21 – $98.68
vs. $108.72 today · implied CAGR -11% – -2%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $16.09B | $16.58B | $17.07B | $17.59B | $18.11B |
| Net income | $1.29B | $1.33B | $1.37B | $1.41B | $1.45B |
| EPS | $5.84 | $6.02 | $6.20 | $6.39 | $6.58 |
| Share price (low) | $52.60 | $54.18 | $55.81 | $57.48 | $59.21 |
| Share price (high) | $87.67 | $90.30 | $93.01 | $95.80 | $98.68 |
| CAGR (low–high) | -52% / -19% | -29% / -9% | -20% / -5% | -15% / -3% | -11% / -2% |
Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions.
Bull Case
The case for PFG:
- A conservative balance sheet (debt/equity 0.3x) lowers risk.
- Pays a 3.0% dividend on top of any price gains.
Bear Case
The case against PFG:
- Revenue growth is slow/negative (-1.8%), limiting the upside engine.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Key Risks
Growth risk — sluggish revenue (-1.8%) leaves little margin for execution missteps.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
Investment Thesis
On balance, the picture is mixed: Principal Financial Group is a large-cap financials business with shrinking revenue, with modest profitability, and a sound balance sheet. It trades at 15.0x earnings, which our model scores Neutral (56/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Latest SEC Filings
PFG's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K
In the Idea Lab
PFG — frequently asked questions
Is PFG a good stock to buy?
We don't give buy or sell advice. Our model rates Principal Financial Group Neutral (56/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is PFG's rating on The Stocks School?
Principal Financial Group currently scores 56/100 (Neutral) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does PFG's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Principal Financial Group's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for PFG calculated?
It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.
Is this PFG analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell PFG. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.