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MAR Marriott International

S&P 500
Neutral · 42/100
Consumer Discretionary
Hotels, Resorts & Cruise Lines

$390.00

▲ 1.1%

Updated Oct 16, 2:25 PM ET

Report Card

MAR at a glance — five pillars scored 0–100 from real filed financials.

How the 0–100 rating is calculated
Value
44
Growth
39
Profitability
66
Health
17
Dividends
21

Overall: Neutral · 42/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▲ Up 53.8% in the year to Jul 6, 2026

Price 50-day average 200-day averageDCF fair value ±15%Source: Yahoo Finance · chart data as of Jul 6, 2026

Key Metrics

Market Cap

$98.34B

P/E

39.62x

Forward P/E (est.)

36.51x

ROE

309.1%

Revenue Growth

4.7%

EPS Growth

8.5%

Profit Margin

9.7%

FCF Yield

2.6%

Debt / Equity

17.72x

ROIC

—

Interest Coverage

7.33x

Current Ratio

0.53x

Dividend Yield

0.7%

Implied Growth (rev. DCF)

6.2%

Rating Score

42/100

Business Overview

Research

Marriott International (MAR) is a large-cap company in the Hotels, Resorts & Cruise Lines industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $98.34B.

In its latest reported year it generated about $26.19B in revenue and $2.60B in net profit.

Our model rates MAR Neutral (42/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Economic Moat

Evidence of durable competitive advantage in the filed financials (10 years of history).

Profit margins and economic moats, explained
Narrow moat signalsMoat evidence score: 62/100

Some durable-advantage evidence, but not across the board — dig into which ingredient is weak and whether it's cyclical or structural.

Operating margin level29/100

15.7% average over the last 3 years

Operating margin stability43/100

±4.6 pts around 11.9% across 10 years

Revenue durability89/100

grew in 8 of the last 9 year-over-year periods

Free-cash-flow consistency100/100

positive in 10 of 10 years

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Technical Analysis (Educational)

Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what MAR's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. MAR trades near $390.00, above its 50-day average ($372.62) and 200-day average ($324.28). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 27 it is oversold — selling has been heavy and a bounce is possible.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.

Volatility — ATR. Average True Range is the typical daily move. MAR's is $9.45 (~2.4% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. In the month to Jul 6, 2026, MAR found buyers near $365.45 (support) and sellers near $410.98 (resistance); its 52-week range then was $253.76–$410.98. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. The indicators were last computed on Jul 6, 2026; the price is current.

Revenue Growth

Research
How to read an income statement

4Y CAGR

17.2%

3/4 checks passedRevenue growingRevenue growth beats sector midpointEPS growingEPS growing faster than revenue

Revenue moved from $15.41B in 2016 to $26.19B in 2025, a 6.1% compound annual growth rate. The most recent year was roughly flat (4.7%) year over year. Slower, mature growth is common for established businesses.

Profitability

Research
What profit margins tell you
3/3 checks passedProfitableNet margin above sector midpointROE above 12%

Gross Margin

20.0%

Operating Margin

15.8%

Net Margin

9.9%

ROE

309.1%

Marriott International keeps about 9.7% of each sales dollar as net profit, with a 20.0% gross margin and 15.8% operating margin. Return on equity is 309.1%. Margins are moderate — typical of a competitive but profitable business.

Debt Analysis

Research
1/4 checks passedDebt under 1× equityDebt under 2× equityInterest covered 3×+Short-term bills covered

Total Debt

$23.00M

Net Debt

-$439.00M

Net cash position

Net Debt / EBITDA

-0.11x

Debt / Equity

17.72x

Leverage: debt-to-equity is 17.7x, and operating profit covers interest about 7.3x, with a current ratio of 0.5x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $23.00M of total debt against $462.00M of cash.

Cash Flow Analysis

Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$3.21B

Free Cash Flow

$2.61B

FCF Margin

10.0%

In the latest year Marriott International produced about $3.21B of operating cash flow and $2.61B of free cash flow after capital spending. That is a free-cash-flow yield of about 2.6% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.

Dividend Safety

Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.

What to look for in a dividend stock
SafeSafety score: 70/100

The payout is comfortably covered by cash the business actually generates, with a raise habit behind it.

Dividend yield

0.7%

Per share (latest FY)

$2.64

Total paid (latest FY)

$718.00M

History on record

9 years

Free-cash-flow coverage100/100

dividend uses 28% of free cash flow

Earnings payout ratio100/100

28% of net income paid out

Raise streak50/100

total dividends increased 4 years in a row

Cut history0/100

payout was cut at least once in the last 9 years

Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.

Valuation Analysis

Research
What is a reasonable P/E ratio?
2/4 checks passedPositive earnings (P/E meaningful)P/E below sector's upper bandForward P/E below trailing (earnings growing)Trading below DCF fair value

P/E

39.62x

P/S

4x

P/B

81.08x

EV / EBITDA

—

MAR trades at 39.6x trailing earnings (about 36.5x on estimated forward earnings), 4.0x sales, and 81.1x book value. Reverse-engineering today's price implies the market expects roughly 6.2% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

How this DCF estimate is calculated

DCF fair value / share

$178.54

Current price

$390.00

-54% · Above fair-value estimate

Starting FCF (latest 10-K)

$2.61B

Growth, years 1–5

4.7%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$20.77B
PV of terminal value$25.79B
Estimated equity value$46.56B
Shares outstanding261M

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where MAR sits versus the Consumer Discretionary companies we cover.

TTM P/E
39.6xExpensive
Forward P/E
36.5xExpensive
P/S ratio
4.0xExpensive
Revenue growth
4.7%Average
EPS growth
8.5%Average
Gross margin
20.0%Weak
Net margin
9.7%Average
ROE
309.1%Strong

Bands show the middle half (25th–75th percentile) of the 85 Consumer Discretionary companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How MAR stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.

Among the 85 rated Consumer Discretionary companies we cover, MAR ranks #61 by our overall rating. It trades at a premium versus the sector on earnings (39.6x P/E vs. 24.6x median) with a higher return on equity (309.1% vs. 26.2%) and slower revenue growth (4.7% vs. 6.8%).

P/E vs sector

39.6x

median 24.6x

ROE vs sector

309.1%

median 26.2%

Growth vs sector

4.7%

median 6.8%

Sector rank

#61

of 85 rated

CompanyP/ERev Gr.Rating
MARThis stock39.6x4.7%Neutral· 42
ABNB40.6x12.6%Favorable· 62
RCL16.7x9.8%Favorable· 66
HLT51x8.7%Weak· 39
BKNG20.6x14.9%Favorable· 68
CCL11.4x6.1%Neutral· 54
EXPE23x10.0%Favorable· 59
NCLH12.2x6.5%Neutral· 45
Consumer Discretionary median24.6x6.8%50/100

Valuation vs. quality map

sector medianABNBRCLHLTBKNGCCLEXPENCLHMARP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Discretionary companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 85 rated companies among the 158 Consumer Discretionary stocks we cover. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

What drives this projection, and its limits

2030 scenario price range (Base Case)

$318.09 – $530.15

vs. $390.00 today · implied CAGR -4% – 6%

Metric20262027202820292030
Revenue$27.50B$28.87B$30.31B$31.83B$33.42B
Net income$2.75B$2.89B$3.03B$3.18B$3.34B
EPS$10.90$11.45$12.02$12.62$13.25
Share price (low)$261.69$274.78$288.52$302.94$318.09
Share price (high)$436.16$457.96$480.86$504.90$530.15
CAGR (low–high)-33% / 12%-16% / 8%-10% / 7%-6% / 7%-4% / 6%

Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions.

Bull Case

The case for MAR:

  • Strong return on equity (309.1%) shows capital is put to work well.
  • As an established S&P 500 member in Consumer Discretionary, it brings scale and a long operating history.

Bear Case

The case against MAR:

  • Elevated leverage (debt/equity 17.7x) adds financial risk.
  • Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.

Key Risks

Research

Valuation risk — at 39.6x earnings, disappointing results could compress the multiple.

Balance-sheet risk — debt/equity of 17.7x magnifies the impact of higher rates or weaker earnings.

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis

Research

On balance, the picture is mixed: Marriott International is a large-cap consumer discretionary business growing at a mature pace, with modest profitability, and a heavier debt load to watch. It trades at 39.6x earnings, which our model scores Neutral (42/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Analyst Ratings

What 32 Wall Street analysts covering MAR recommend (September 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Buy
consensus · score 3.6 / 5 across 32 analysts
Strong Buy 5Buy 11Hold 15Sell 1Strong Sell 0

Latest SEC Filings

MAR's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K

MAR — frequently asked questions

Is MAR a good stock to buy?

We don't give buy or sell advice. Our model rates Marriott International Neutral (42/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is MAR's rating on The Stocks School?

Marriott International currently scores 42/100 (Neutral) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work →
Where does MAR's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from Marriott International's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for MAR calculated?

It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.

Is this MAR analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell MAR. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.