EBAY eBay Inc.
$120.06
▼ 2.3%Updated Oct 16, 2:25 PM ET
Report Card
EBAY at a glance — five pillars scored 0–100 from real filed financials.
How the 0–100 rating is calculatedOverall: Neutral · 57/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
Price — Past Year
▲ Up 39.6% in the year to Jul 6, 2026
Key Metrics
Market Cap
$50.99B
P/E
26.61x
Forward P/E (est.)
25.3x
ROE
44.1%
Revenue Growth
12.5%
EPS Growth
5.2%
Profit Margin
17.6%
FCF Yield
5.3%
Debt / Equity
1.46x
ROIC
15.0%
Interest Coverage
8.66x
Current Ratio
1.02x
Dividend Yield
1.1%
Implied Growth (rev. DCF)
6.0%
Rating Score
57/100
Business Overview
eBay Inc. (EBAY) is a large-cap company in the Broadline Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $50.99B.
In its latest reported year it generated about $11.10B in revenue and $2.03B in net profit.
Our model rates EBAY Neutral (57/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Economic Moat
Evidence of durable competitive advantage in the filed financials (10 years of history).
Profit margins and economic moats, explainedThe filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
71.8% average over the last 3 years
±3.0 pts around 75.4% across 10 years
grew in 6 of the last 9 year-over-year periods
positive in 10 of 10 years
15.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Technical Analysis (Educational)
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what EBAY's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. EBAY trades near $120.06, above its 50-day average ($109.10) and 200-day average ($94.32). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 63 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. EBAY's is $3.15 (~2.6% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. In the month to Jul 6, 2026, EBAY found buyers near $104.88 (support) and sellers near $115.98 (resistance); its 52-week range then was $75.12–$119.31. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.6× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. The indicators were last computed on Jul 6, 2026; the price is current.
Revenue Growth
4Y CAGR
1.6%
Revenue moved from $9.30B in 2016 to $11.10B in 2025, a 2.0% compound annual growth rate. The most recent year grew a steady 12.5% year over year. Consistent top-line growth is one sign of healthy demand.
Profitability
Gross Margin
71.5%
Operating Margin
20.5%
Net Margin
18.3%
ROE
44.1%
eBay Inc. keeps about 17.6% of each sales dollar as net profit, with a 71.5% gross margin and 20.5% operating margin. Return on equity is 44.1% and return on invested capital about 15.0%. Margins this wide usually signal pricing power or a cost advantage.
Debt Analysis
Total Debt
$7.72B
Net Debt
$5.41B
Net Debt / EBITDA
2.38x
Debt / Equity
1.46x
Leverage: debt-to-equity is 1.5x, and operating profit covers interest about 8.7x, with a current ratio of 1.0x. That is a moderate, manageable debt load for most businesses. It carries roughly $7.72B of total debt against $2.31B of cash.
Cash Flow Analysis
Operating CF
$1.96B
Free Cash Flow
$1.43B
FCF Margin
12.9%
In the latest year eBay Inc. produced about $1.96B of operating cash flow and $1.43B of free cash flow after capital spending. That is a free-cash-flow yield of about 5.3% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
Dividend Safety
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
What to look for in a dividend stockThe dividend is being paid, but coverage or consistency is thinner than an income investor should rely on without a closer look.
Dividend yield
1.1%
Total paid (latest FY)
$531.00M
History on record
7 years
dividend uses 37% of free cash flow
26% of net income paid out
no current raise streak
payout was cut at least once in the last 7 years
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
Valuation Analysis
P/E
26.61x
P/S
4.45x
P/B
9.37x
EV / EBITDA
—
EBAY trades at 26.6x trailing earnings (about 25.3x on estimated forward earnings), 4.5x sales, and 9.4x book value. Reverse-engineering today's price implies the market expects roughly 6.0% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.
DCF Fair Value (Educational)
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
How this DCF estimate is calculatedDCF fair value / share
$89.06
Current price
$120.06
Starting FCF (latest 10-K)
$1.43B
Growth, years 1–5
12.5%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Metrics vs. Sector Range
Where EBAY sits versus the Consumer Discretionary companies we cover.
Bands show the middle half (25th–75th percentile) of the 85 Consumer Discretionary companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
Sector Peer Comparison
How EBAY stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
Among the 85 rated Consumer Discretionary companies we cover, EBAY ranks #27 by our overall rating. It trades at roughly in line versus the sector on earnings (26.6x P/E vs. 24.6x median) with a higher return on equity (44.1% vs. 26.2%) and faster revenue growth (12.5% vs. 6.8%).
P/E vs sector
26.6x
median 24.6x
ROE vs sector
44.1%
median 26.2%
Growth vs sector
12.5%
median 6.8%
Sector rank
#27
of 85 rated
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 85 rated companies among the 158 Consumer Discretionary stocks we cover. Educational, not a recommendation.
5-Year Projection Model
Project revenue → earnings → price. Edit the assumptions to build your own case.
What drives this projection, and its limits2030 scenario price range (Base Case)
$138.69 – $234.03
vs. $120.06 today · implied CAGR 3% – 14%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $12.54B | $14.17B | $16.02B | $18.10B | $20.45B |
| Net income | $2.26B | $2.55B | $2.88B | $3.26B | $3.68B |
| EPS | $5.32 | $6.01 | $6.79 | $7.67 | $8.67 |
| Share price (low) | $85.06 | $96.12 | $108.61 | $122.73 | $138.69 |
| Share price (high) | $143.54 | $162.20 | $183.28 | $207.11 | $234.03 |
| CAGR (low–high) | -29% / 20% | -11% / 16% | -3% / 15% | 1% / 15% | 3% / 14% |
Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions.
Bull Case
The case for EBAY:
- Revenue is growing 12.5% a year, a sign of real demand.
- High net margins (17.6%) point to pricing power or efficiency.
- Strong return on equity (44.1%) shows capital is put to work well.
- Healthy free-cash-flow yield (~5.3%) funds buybacks and dividends.
Bear Case
The case against EBAY:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Key Risks
Balance-sheet risk — debt/equity of 1.5x magnifies the impact of higher rates or weaker earnings.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
Investment Thesis
On balance, the picture is mixed: eBay Inc. is a large-cap consumer discretionary business still growing nicely, with solid profitability, and a heavier debt load to watch. It trades at 26.6x earnings, which our model scores Neutral (57/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Analyst Ratings
What 39 Wall Street analysts covering EBAY recommend (September 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Analysts have turned more positive over the last three months (+5 pts of buy ratings).
Latest SEC Filings
EBAY's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K
In the Idea Lab
EBAY — frequently asked questions
Is EBAY a good stock to buy?
We don't give buy or sell advice. Our model rates eBay Inc. Neutral (57/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is EBAY's rating on The Stocks School?
eBay Inc. currently scores 57/100 (Neutral) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does EBAY's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from eBay Inc.'s SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for EBAY calculated?
It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.
Is this EBAY analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell EBAY. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.