WSM
Williams-Sonoma, Inc.
$226.06
▼ 0.4%Updated Today 7:15 PM ET
▲ Up 41.4% over the last 12 months
Market Cap
$26.75B
P/E
24.55x
Forward P/E (est.)
23.27x
ROE
53.3%
Revenue Growth
1.3%
EPS Growth
5.5%
Profit Margin
13.8%
FCF Yield
7.9%
Debt / Equity
0x
ROIC
60.0%
Interest Coverage
—
Current Ratio
1.33x
Dividend Yield
1.6%
Implied Growth (rev. DCF)
4.9%
Rating Score
66/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what WSM's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. WSM trades near $226.06, above its 50-day average ($193.95) and 200-day average ($193.85). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 63 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. WSM's is $7.43 (~3.3% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month WSM found buyers near $168.30 (support) and sellers near $234.42 (resistance); its 52-week range is $154.11–$234.42. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.6× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Williams-Sonoma, Inc. (WSM) is a large-cap company in the Homefurnishing Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $26.75B.
In its latest reported year it generated about $7.81B in revenue and $1.09B in net profit.
Our model rates WSM Favorable (66/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-1.4%
Revenue moved from $8.25B in 2022 to $7.81B in 2026, a -1.4% compound annual growth rate. The most recent year was roughly flat (1.3%) year over year. Slower, mature growth is common for established businesses.
Gross Margin
46.2%
Operating Margin
18.1%
Net Margin
13.9%
ROE
53.3%
Williams-Sonoma, Inc. keeps about 13.8% of each sales dollar as net profit, with a 46.2% gross margin and 18.1% operating margin. Return on equity is 53.3% and return on invested capital about 60.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$7.27M
Net Debt
-$644.33M
Net cash position
Net Debt / EBITDA
-0.46x
Debt / Equity
0x
Leverage: debt-to-equity is 0.0x, with a current ratio of 1.3x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $7.27M of total debt against $651.60M of cash.
Operating CF
$1.31B
Free Cash Flow
$1.06B
FCF Margin
13.5%
In the latest year Williams-Sonoma, Inc. produced about $1.31B of operating cash flow and $1.06B of free cash flow after capital spending. That is a free-cash-flow yield of about 7.9% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
24.55x
P/S
3.43x
P/B
12.26x
EV / EBITDA
14.16x
WSM trades at 24.5x trailing earnings (about 23.3x on estimated forward earnings), 3.4x sales, and 12.3x book value. Reverse-engineering today's price implies the market expects roughly 4.9% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How WSM stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), WSM ranks #8 of 48 by our overall rating. It trades at roughly in line versus the sector on earnings (24.5x P/E vs. 23.7x median) with a higher return on equity (53.3% vs. 39.2%) and slower revenue growth (1.3% vs. 6.2%).
P/E vs sector
24.5x
median 23.7x
ROE vs sector
53.3%
median 39.2%
Growth vs sector
1.3%
median 6.2%
Sector rank
#8
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$161.41 – $269.02
vs. $226.06 today · expected CAGR -7% – 4%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $8.04B | $8.28B | $8.53B | $8.79B | $9.05B |
| Net income | $1.13B | $1.16B | $1.19B | $1.23B | $1.27B |
| EPS | $9.56 | $9.85 | $10.14 | $10.45 | $10.76 |
| Share price (low) | $143.41 | $147.71 | $152.14 | $156.71 | $161.41 |
| Share price (high) | $239.02 | $246.19 | $253.57 | $261.18 | $269.02 |
| CAGR (low–high) | -37% / 6% | -19% / 4% | -12% / 4% | -9% / 4% | -7% / 4% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for WSM:
- Strong return on equity (53.3%) shows capital is put to work well.
- Healthy free-cash-flow yield (~7.9%) funds buybacks and dividends.
- A conservative balance sheet (debt/equity 0.0x) lowers risk.
- Our model's overall read is Favorable (66/100).
The case against WSM:
- Revenue growth is slow (1.3%), limiting the upside engine.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Growth risk — sluggish revenue (1.3%) leaves little margin for execution missteps.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: Williams-Sonoma, Inc. is a large-cap consumer discretionary business growing at a mature pace, with solid profitability, and a sound balance sheet. It trades at 24.5x earnings, which our model scores Favorable (66/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.