GOOGL Alphabet Inc.
$342.01
▼ 2.1%Updated Oct 16, 2:25 PM ET
Report Card
GOOGL at a glance — five pillars scored 0–100 from real filed financials.
How the 0–100 rating is calculatedOverall: Strong · 79/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
Price — Past Year
▲ Up 112.3% in the year to Jul 6, 2026
Key Metrics
Market Cap
$4.38T
P/E
25.85x
Forward P/E (est.)
18.46x
ROE
39.0%
Revenue Growth
17.4%
EPS Growth
48.5%
Profit Margin
37.9%
FCF Yield
1.7%
Debt / Equity
0.12x
ROIC
15.0%
Interest Coverage
418.96x
Current Ratio
2.72x
Dividend Yield
0.2%
Implied Growth (rev. DCF)
7.2%
Rating Score
79/100
Business Overview
Alphabet combines the dominant Search advertising franchise with YouTube, Android, and a rapidly growing Cloud business. It owns frontier AI research through DeepMind and the Gemini models, and trades at a discount to other mega-cap peers despite comparable quality.
Economic Moat
Evidence of durable competitive advantage in the filed financials (10 years of history).
Profit margins and economic moats, explainedThe filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
30.5% average over the last 3 years
±4.4 pts around 26.2% across 9 years
grew in 9 of the last 9 year-over-year periods
positive in 9 of 9 years
15.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Trade Setup & Technical Analysis
Institutional-style technical read — sample, educational only
Sideways — price ($342.01) sits between its 50-day ($370.97) and 200-day ($316.15) averages.
Setup type
Range / mean-reversion
Holding time
1–6 weeks
Risk level
Medium
Risk / reward
1 : 2.5
Trade levels
Entry zone
$330.20 – $342.01
Stop loss
$324.07
Target 1
$366.53
Target 2
$384.92
Target 3
$403.31
Position sizing: Scale in; risk ≤ 1% of capital, half-size to start.
Technical analysis
RSI(14) is neutral (51); the MACD histogram is positive (upward momentum). Sideways — price ($342.01) sits between its 50-day ($370.97) and 200-day ($316.15) averages. ATR(14) is $12.26 (~3.6% of price), which sets the stop distance. Recent support sits near $330.20 and resistance near $376.00; the 52-week range is $172.77–$408.61.
Fundamental analysis
Revenue is growing at 17.4%, net margin near 37.9%, ROE roughly 39.0%; shares trade at 26x earnings. Quality score: 79/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $12.26 (~3.6%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 0.7× the 20-day average volume — below average, so conviction is light.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $376.00 or a loss of $330.20.
Bullish scenario
Search and YouTube generate enormous, durable advertising cash flow.
Bearish scenario
AI-driven search interfaces could disrupt the core ad model.
Invalidation
A daily close below $324.07 invalidates this setup read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical Analysis (Educational)
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what GOOGL's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. GOOGL trades near $342.01, around its 50-day average ($370.97) and 200-day average ($316.15). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 51 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. GOOGL's is $12.26 (~3.6% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. In the month to Jul 6, 2026, GOOGL found buyers near $330.20 (support) and sellers near $376.00 (resistance); its 52-week range then was $172.77–$408.61. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.7× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. The indicators were last computed on Jul 6, 2026; the price is current.
Revenue Growth
4Y CAGR
21.9%
Revenue grew from $74.99B in 2015 to $402.84B in 2025, a 20.5% CAGR. The most recent year grew about 17.4% year over year, a healthy pace pointing to durable demand.
Profitability
Gross Margin
—
Operating Margin
32.0%
Net Margin
32.8%
ROE
39.0%
Gross margin runs near 60.4% with operating margin around 32.7% and net margin near 37.9%. Return on equity of roughly 39.0% indicates strong capital efficiency, and the margin profile has trended high and stable over the period shown.
Debt Analysis
Total Debt
$49.09B
Net Debt
-$6.83B
Net cash position
Net Debt / EBITDA
-0.05x
Debt / Equity
0.12x
Interest-bearing debt is about 0.6% of market capitalization and the debt-to-equity ratio is roughly 0.12x. Leverage is low, leaving the balance sheet well within comfortable limits.
Cash Flow Analysis
Operating CF
$164.71B
Free Cash Flow
$73.27B
FCF Margin
18.2%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 1.7%. Cash generation is positive but partly absorbed by reinvestment and capital expenditure.
Dividend Safety
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
What to look for in a dividend stockThe payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
0.2%
Per share (latest FY)
$0.83
Total paid (latest FY)
$10.05B
History on record
3 years
dividend uses 14% of free cash flow
8% of net income paid out
total dividends increased 2 years in a row
no cuts in the last 3 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
Valuation Analysis
P/E
25.85x
P/S
11.22x
P/B
8.34x
EV / EBITDA
17x
Shares trade at roughly 26x trailing earnings (21x forward), 11.2x sales, and 17x EV/EBITDA. That is a full but defensible multiple for a quality franchise. Our internal rating is Strong.
DCF Fair Value (Educational)
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
How this DCF estimate is calculatedDCF fair value / share
$216.40
Current price
$342.01
Starting FCF (latest 10-K)
$73.27B
Growth, years 1–5
17.4%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Metrics vs. Sector Range
Where GOOGL sits versus the Communication Services companies we cover.
Bands show the middle half (25th–75th percentile) of the 44 Communication Services companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
Sector Peer Comparison
How GOOGL stacks up against its Communication Services peers — valuation, profitability, and growth versus the sector median.
Among the 44 rated Communication Services companies we cover, GOOGL ranks #5 by our overall rating. It trades at a premium versus the sector on earnings (25.8x P/E vs. 17.4x median) with a higher return on equity (39.0% vs. 14.9%) and faster revenue growth (17.4% vs. 5.3%).
P/E vs sector
25.8x
median 17.4x
ROE vs sector
39.0%
median 14.9%
Growth vs sector
17.4%
median 5.3%
Sector rank
#5
of 44 rated
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Communication Services companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 44 rated companies among the 95 Communication Services stocks we cover. Educational, not a recommendation.
5-Year Projection Model
Project revenue → earnings → price. Edit the assumptions to build your own case.
What drives this projection, and its limits2030 scenario price range (Base Case)
$363.98 – $591.48
vs. $342.01 today · implied CAGR 1% – 12%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $471.32B | $551.44B | $645.19B | $754.87B | $883.20B |
| Net income | $155.53B | $181.98B | $212.91B | $249.11B | $291.46B |
| EPS | $12.14 | $14.20 | $16.62 | $19.44 | $22.75 |
| Share price (low) | $194.24 | $227.26 | $265.90 | $311.10 | $363.98 |
| Share price (high) | $315.64 | $369.30 | $432.08 | $505.53 | $591.48 |
| CAGR (low–high) | -43% / -8% | -18% / 4% | -8% / 8% | -2% / 10% | 1% / 12% |
Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions.
Bull Case
- Search and YouTube generate enormous, durable advertising cash flow.
- Google Cloud has reached profitability and is compounding quickly.
- Reasonable ~21x forward multiple relative to growth and quality.
Bear Case
- AI-driven search interfaces could disrupt the core ad model.
- Ongoing antitrust litigation threatens remedies and distribution deals.
- Heavy AI capex weighs on near-term free cash flow.
Key Risks
- Regulatory and antitrust remedies in the U.S. and EU.
- Disruption of search economics by generative AI.
- Advertising cyclicality in a downturn.
Final Investment Thesis
Alphabet is a high-quality, reasonably valued compounder with optionality in Cloud and AI. The monitorable is whether AI strengthens or erodes Search monetization; suited to investors who want quality at a fair price.
Analyst Ratings
What 70 Wall Street analysts covering GOOGL recommend (September 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Analysts have turned more positive over the last three months (+3 pts of buy ratings).
Latest SEC Filings
GOOGL's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K
In the Idea Lab
GOOGL — frequently asked questions
Is GOOGL a good stock to buy?
We don't give buy or sell advice. Our model rates Alphabet Inc. Strong (79/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is GOOGL's rating on The Stocks School?
Alphabet Inc. currently scores 79/100 (Strong) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does GOOGL's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Alphabet Inc.'s SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for GOOGL calculated?
It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.
Is this GOOGL analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell GOOGL. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.