ROL
Rollins, Inc.
$44.41
▼ 1.2%Updated Today 7:15 PM ET
▼ Down 19.8% over the last 12 months
Market Cap
$21.65B
P/E
41.01x
Forward P/E (est.)
36.92x
ROE
36.9%
Revenue Growth
11.0%
EPS Growth
11.1%
Profit Margin
13.8%
FCF Yield
2.2%
Debt / Equity
0.44x
ROIC
31.0%
Interest Coverage
—
Current Ratio
0.65x
Dividend Yield
1.6%
Implied Growth (rev. DCF)
5.8%
Rating Score
54/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what ROL's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. ROL trades near $44.41, below its 50-day average ($52.09) and 200-day average ($57.00). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 31 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. ROL's is $1.39 (~3.1% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month ROL found buyers near $44.43 (support) and sellers near $54.48 (resistance); its 52-week range is $44.43–$66.14. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Rollins, Inc. (ROL) is a large-cap company in the Environmental & Facilities Services industry, part of the Industrials sector of the S&P 500, with a market value around $21.65B.
In its latest reported year it generated about $3.76B in revenue and $526.71M in net profit.
Our model rates ROL Neutral (54/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
11.6%
Revenue moved from $2.42B in 2021 to $3.76B in 2025, a 11.6% compound annual growth rate. The most recent year grew a steady 11.0% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
52.6%
Operating Margin
19.3%
Net Margin
14.0%
ROE
36.9%
Rollins, Inc. keeps about 13.8% of each sales dollar as net profit, with a 52.6% gross margin and 19.3% operating margin. Return on equity is 36.9% and return on invested capital about 31.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$486.63M
Net Debt
$370.08M
Net Debt / EBITDA
0.51x
Debt / Equity
0.44x
Leverage: debt-to-equity is 0.4x, with a current ratio of 0.7x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $486.63M of total debt against $116.54M of cash.
Operating CF
$678.11M
Free Cash Flow
$650.02M
FCF Margin
17.3%
In the latest year Rollins, Inc. produced about $678.11M of operating cash flow and $650.02M of free cash flow after capital spending. That is a free-cash-flow yield of about 2.2% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
P/E
41.01x
P/S
6.01x
P/B
20.34x
EV / EBITDA
28.12x
ROL trades at 41.0x trailing earnings (about 36.9x on estimated forward earnings), 6.0x sales, and 20.3x book value. Reverse-engineering today's price implies the market expects roughly 5.8% long-term free-cash-flow growth. That is a rich multiple that prices in a lot of future growth.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How ROL stacks up against its Industrials peers — valuation, profitability, and growth versus the sector median.
In the Industrials sector (80 S&P 500 companies), ROL ranks #33 of 80 by our overall rating. It trades at a premium versus the sector on earnings (41x P/E vs. 30x median) with a higher return on equity (36.9% vs. 24.7%) and faster revenue growth (11.0% vs. 5.0%).
P/E vs sector
41x
median 30x
ROE vs sector
36.9%
median 24.7%
Growth vs sector
11.0%
median 5.0%
Sector rank
#33
of 80 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Industrials companies by sub-industry and size. Sector median is across all 80 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$46.07 – $75.56
vs. $44.41 today · expected CAGR 1% – 11%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $4.17B | $4.63B | $5.14B | $5.71B | $6.34B |
| Net income | $584.47M | $648.76M | $720.12M | $799.34M | $887.26M |
| EPS | $1.21 | $1.35 | $1.50 | $1.66 | $1.84 |
| Share price (low) | $30.35 | $33.69 | $37.39 | $41.51 | $46.07 |
| Share price (high) | $49.77 | $55.25 | $61.32 | $68.07 | $75.56 |
| CAGR (low–high) | -32% / 12% | -13% / 12% | -6% / 11% | -2% / 11% | 1% / 11% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for ROL:
- Revenue is growing 11.0% a year, a sign of real demand.
- Strong return on equity (36.9%) shows capital is put to work well.
- A conservative balance sheet (debt/equity 0.4x) lowers risk.
The case against ROL:
- A rich 41.0x earnings multiple prices in a lot of growth.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Valuation risk — at 41.0x earnings, disappointing results could compress the multiple.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: Rollins, Inc. is a large-cap industrials business still growing nicely, with solid profitability, and a sound balance sheet. It trades at 41.0x earnings, which our model scores Neutral (54/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.