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KMB Kimberly-Clark

S&P 500
Neutral · 43/100
Consumer Staples
Household Products

$104.77

▲ 0.7%

Updated Oct 16, 2:25 PM ET

Report Card

KMB at a glance — five pillars scored 0–100 from real filed financials.

How the 0–100 rating is calculated
Value
84
Growth
0
Profitability
74
Health
27
Dividends
100

Overall: Neutral · 43/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▼ Down 19.8% in the year to Jul 6, 2026

Price 50-day average 200-day averageDCF fair value ±15%Source: Yahoo Finance · chart data as of Jul 6, 2026

Key Metrics

Market Cap

$38.08B

P/E

16.35x

Forward P/E (est.)

18.86x

ROE

143.6%

Revenue Growth

-16.2%

EPS Growth

-13.3%

Profit Margin

12.8%

FCF Yield

6.6%

Debt / Equity

4.79x

ROIC

20.0%

Interest Coverage

9.18x

Current Ratio

0.91x

Dividend Yield

5.0%

Implied Growth (rev. DCF)

4.5%

Rating Score

43/100

Business Overview

Research

Kimberly-Clark (KMB) is a large-cap company in the Household Products industry, part of the Consumer Staples sector of the S&P 500, with a market value around $38.08B.

In its latest reported year it generated about $16.45B in revenue and $2.02B in net profit.

Our model rates KMB Neutral (43/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Economic Moat

Evidence of durable competitive advantage in the filed financials (9 years of history).

Profit margins and economic moats, explained
Narrow moat signalsMoat evidence score: 55/100

Some durable-advantage evidence, but not across the board — dig into which ingredient is weak and whether it's cyclical or structural.

Gross margin level42/100

36.7% average over the last 3 years

Gross margin stability67/100

±2.7 pts around 34.0% across 9 years

Revenue durability18/100

grew in 4 of the last 8 year-over-year periods

Free-cash-flow consistency100/100

positive in 9 of 9 years

Return on invested capital75/100

20.0% latest fiscal year

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Technical Analysis (Educational)

Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what KMB's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. KMB trades near $104.77, around its 50-day average ($100.25) and 200-day average ($104.89). Price tangled in its moving averages means there is no clear trend — the stock is ranging.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 78 it is overbought — the recent rally is stretched and can cool off.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.

Volatility — ATR. Average True Range is the typical daily move. KMB's is $2.54 (~2.4% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. In the month to Jul 6, 2026, KMB found buyers near $93.32 (support) and sellers near $115.02 (resistance); its 52-week range then was $92.42–$137.46. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. The indicators were last computed on Jul 6, 2026; the price is current.

Revenue Growth

Research
How to read an income statement

4Y CAGR

-4.1%

1/4 checks passedRevenue growingRevenue growth beats sector midpointEPS growingEPS growing faster than revenue

Revenue moved from $18.35B in 2017 to $16.45B in 2025, a -1.4% compound annual growth rate. The most recent year declined 16.2% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?

Profitability

Research
What profit margins tell you
4/4 checks passedProfitableNet margin above sector midpointROE above 12%ROIC above 10%

Gross Margin

36.0%

Operating Margin

14.3%

Net Margin

12.3%

ROE

143.6%

Kimberly-Clark keeps about 12.8% of each sales dollar as net profit, with a 36.0% gross margin and 14.3% operating margin. Return on equity is 143.6% and return on invested capital about 20.0%. Margins are moderate — typical of a competitive but profitable business.

Debt Analysis

Research
1/4 checks passedDebt under 1× equityDebt under 2× equityInterest covered 3×+Short-term bills covered

Total Debt

$7.40B

Net Debt

$6.45B

Net Debt / EBITDA

2.74x

Debt / Equity

4.79x

Leverage: debt-to-equity is 4.8x, and operating profit covers interest about 9.2x, with a current ratio of 0.9x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $7.40B of total debt against $956.00M of cash.

Cash Flow Analysis

Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$2.78B

Free Cash Flow

$1.64B

FCF Margin

10.0%

In the latest year Kimberly-Clark produced about $2.78B of operating cash flow and $1.64B of free cash flow after capital spending. That is a free-cash-flow yield of about 6.6% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.

Dividend Safety

Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.

What to look for in a dividend stock
At RiskSafety score: 31/100

Coverage is weak, the payout was cut recently, or it's being financed rather than earned — treat the current yield as fragile.

Dividend yield

5.0%

Per share (latest FY)

$5.04

Total paid (latest FY)

$1.66B

History on record

4 years

Free-cash-flow coverage0/100

dividend uses 101% of free cash flow

Earnings payout ratio23/100

82% of net income paid out

Raise streak38/100

total dividends increased 3 years in a row

Cut history100/100

no cuts in the last 4 years on record

Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.

Valuation Analysis

Research
What is a reasonable P/E ratio?
2/4 checks passedPositive earnings (P/E meaningful)P/E below sector's upper bandForward P/E below trailing (earnings growing)Trading below DCF fair value

P/E

16.35x

P/S

2.1x

P/B

22.4x

EV / EBITDA

—

KMB trades at 16.3x trailing earnings (about 18.9x on estimated forward earnings), 2.1x sales, and 22.4x book value. Reverse-engineering today's price implies the market expects roughly 4.5% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

How this DCF estimate is calculated

DCF fair value / share

$50.57

Current price

$104.77

-52% · Above fair-value estimate

Starting FCF (latest 10-K)

$1.64B

Growth, years 1–5

-5.0%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$8.59B
PV of terminal value$8.23B
Estimated equity value$16.82B
Shares outstanding333M

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where KMB sits versus the Consumer Staples companies we cover.

TTM P/E
16.3xFair
Forward P/E
18.9xFair
P/S ratio
2.1xFair
Revenue growth
-16.2%Weak
EPS growth
-13.3%Average
Gross margin
36.0%Average
Net margin
12.8%Strong
ROE
143.6%Strong

Bands show the middle half (25th–75th percentile) of the 48 Consumer Staples companies in our coverage that have fundamentals data — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How KMB stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.

Among the 48 rated Consumer Staples companies we cover, KMB ranks #31 by our overall rating. It trades at a discount versus the sector on earnings (16.3x P/E vs. 22x median) with a higher return on equity (143.6% vs. 18.1%) and slower revenue growth (-16.2% vs. 3.4%).

P/E vs sector

16.3x

median 22x

ROE vs sector

143.6%

median 18.1%

Growth vs sector

-16.2%

median 3.4%

Sector rank

#31

of 48 rated

CompanyP/ERev Gr.Rating
KMBThis stock16.3x-16.2%Neutral· 43
CHD33.4x2.2%Neutral· 52
CL36x4.3%Weak· 37
CLX13.8x-3.7%Neutral· 44
KVUE22x-0.1%Neutral· 55
ADM37x-3.9%Weak· 33
HSY31.5x2.8%Weak· 41
SYY22.5x3.4%Neutral· 43
Consumer Staples median22x3.4%47/100

Valuation vs. quality map

sector medianCHDCLCLXKVUEADMHSYSYYKMBP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Staples companies by sub-industry and size, preferring ones with full data. Sector medians and rank use the 48 rated companies among the 74 Consumer Staples stocks we cover. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

What drives this projection, and its limits

2030 scenario price range (Base Case)

$62.95 – $100.72

vs. $104.77 today · implied CAGR -10% – -1%

Metric20262027202820292030
Revenue$16.94B$17.45B$17.97B$18.51B$19.07B
Net income$2.03B$2.09B$2.16B$2.22B$2.29B
EPS$5.59$5.76$5.93$6.11$6.29
Share price (low)$55.93$57.61$59.34$61.12$62.95
Share price (high)$89.49$92.17$94.94$97.79$100.72
CAGR (low–high)-47% / -15%-26% / -6%-17% / -3%-13% / -2%-10% / -1%

Educational scenario model, not a forecast or investment advice. It starts from the latest annual revenue in SEC filings. By default, growth is trailing revenue growth (held between 3% and 45% a year), the net margin is the latest one (held between 3% and 50%, so a loss-making company is modeled with a small profit), and the Base case P/E runs from 60% to 100% of today's. Carrying recent growth forward five years can miss badly in either direction. Outputs are only as good as the assumptions.

Bull Case

The case for KMB:

  • Strong return on equity (143.6%) shows capital is put to work well.
  • Healthy free-cash-flow yield (~6.6%) funds buybacks and dividends.
  • Pays a 5.0% dividend on top of any price gains.

Bear Case

The case against KMB:

  • Revenue growth is slow/negative (-16.2%), limiting the upside engine.
  • Elevated leverage (debt/equity 4.8x) adds financial risk.

Key Risks

Research

Balance-sheet risk — debt/equity of 4.8x magnifies the impact of higher rates or weaker earnings.

Growth risk — sluggish revenue (-16.2%) leaves little margin for execution missteps.

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis

Research

On balance, the picture is mixed: Kimberly-Clark is a large-cap consumer staples business with shrinking revenue, with solid profitability, and a heavier debt load to watch. It trades at 16.3x earnings, which our model scores Neutral (43/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Analyst Ratings

What 21 Wall Street analysts covering KMB recommend (September 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Hold
consensus · score 3.6 / 5 across 21 analysts
Strong Buy 4Buy 6Hold 10Sell 0Strong Sell 1

Analysts have turned more positive over the last three months (+5 pts of buy ratings).

Latest SEC Filings

KMB's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen. How to read a 10-K

KMB — frequently asked questions

Is KMB a good stock to buy?

We don't give buy or sell advice. Our model rates Kimberly-Clark Neutral (43/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is KMB's rating on The Stocks School?

Kimberly-Clark currently scores 43/100 (Neutral) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work →
Where does KMB's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from Kimberly-Clark's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for KMB calculated?

It's a scenario model. It starts from the latest annual revenue and net margin in SEC filings, grows revenue at an assumed rate (trailing revenue growth by default), and applies a P/E range built around today's multiple to show the resulting share-price range. When a stock has no growth or P/E data, the starting values are placeholders. It's a tool for thinking, not a prediction.

Is this KMB analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell KMB. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.